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100w advertising festival

The annual International Advertising Festival 100W (100 watts) is being carried out in Sweden for 18 years now. This year’s opening was scheduled for 27 October. Agency Lowe Brindfors encouraged advertisers to participate, with the help of an advertising campaign “Awarding effective advertising”.

The creative idea is the impact of advertising, which prompted people to buy such goods, which they absolutely do not need – such as blind people have bought LCD TV, and bald – hair dryer.

click on images to enlarge

Comments

  1. LCD TV Follower says:

    You made some good points there. I did a search on the topic and found most people will agree with your points.

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